At Clariva AI (“Company,” “we,” “our,” or “us”), we build voice and messaging technology that reaches real people in moments that matter — political outreach, healthcare reminders, real estate follow-ups, insurance notifications, education updates, and retail engagement. That reach carries responsibility. This Ethics Policy describes the principles that guide how we design our platform and the standards we expect from every customer, partner, and team member who uses or supports it.
1. Our Commitment
Clariva AI exists to make outreach more efficient — not to enable manipulation, deception, or harassment. We commit to:
- Treating every recipient of a Clariva-powered communication as a person, not a data point
- Building AI systems that augment human judgment rather than replace accountability
- Operating within the spirit, not just the letter, of consumer protection and privacy laws
- Designing defaults that protect recipients even when the law does not require it
- Holding ourselves and our customers to the same ethical standards we expect of the industry
2. Responsible AI Development and Use
Our platform uses predictive modeling, natural-language generation, and synthetic voice technology. We approach those capabilities with the following safeguards:
A. Purpose-Limited AI
- AI features are scoped to legitimate outreach use cases — campaign optimization, audience targeting based on lawful data, message personalization, and analytics
- We do not build, market, or knowingly support features intended to impersonate specific individuals without authorization
- We do not use AI to generate content designed to deceive recipients about the identity of the sender
B. Synthetic Voice Standards
- Voice cloning and synthetic voice features require verified authorization from the person whose likeness is being used
- Synthetic voice messages must clearly identify the sending organization, consistent with TCPA and state robocall disclosure rules
- We prohibit using synthetic voice to impersonate public officials, candidates, journalists, or private individuals without consent
C. Model Quality and Bias
- We evaluate predictive models for disparate impact across protected groups before release
- We document known limitations of our analytics and predictions so customers can interpret them responsibly
- We retire or retrain models that produce systematically unfair or misleading outputs
3. Consent-First Communications
Consent is the foundation of every message sent through Clariva AI. We expect customers to:
- Obtain prior express consent before contacting any recipient, in the form required by applicable law (TCPA, state mini-TCPAs, CAN-SPAM, and others)
- Maintain auditable records of how, when, and where consent was collected
- Honor opt-out requests immediately and across all channels, not only the channel on which the request was made
- Never purchase, scrape, or use contact lists obtained without lawful consent
- Respect Do-Not-Call lists, internal suppression lists, and state-specific quiet-hour restrictions
Our platform provides suppression tooling, opt-out keyword handling (such as STOP and HELP), and consent-capture features, but customers remain accountable for using them.
4. Transparency and Disclosure
- Every message sent through Clariva AI must clearly identify the sending organization
- Calls and voicemails must comply with caller-ID and pre-recorded-message disclosure requirements
- Customers may not disguise the commercial, political, or fundraising nature of a communication
- We publish material changes to this policy and to our Privacy Policy with a clear effective date
5. Honest and Accurate Content
Customers are responsible for the truthfulness of every message they send. We prohibit using Clariva AI to:
- Spread misinformation about elections, voting times, voting locations, or voter eligibility
- Make false or misleading claims about products, services, prices, or affiliations
- Impersonate government agencies, public officials, or other organizations
- Generate or distribute deepfakes or manipulated media intended to deceive recipients
- Suppress voter turnout or interfere with the democratic process
6. Privacy and Data Protection
Personal information runs through our platform every day. We handle it with the standards described in our Privacy Policy and the additional ethical commitments below:
- We collect only the data needed to deliver and improve the services
- We retain customer data only as long as necessary for the purposes disclosed at collection
- We do not sell personal information, and we limit derived-data use to aggregated, de-identified analytics
- We require encryption in transit and at rest for sensitive data
- We respect verified consumer rights requests (access, deletion, correction, opt-out) under CCPA and similar laws
7. Fairness and Non-Discrimination
Clariva AI must not be used to discriminate against individuals or communities. Customers may not use the platform to:
- Target or exclude recipients on the basis of race, color, religion, national origin, sex, gender identity, sexual orientation, disability, age, or any other class protected under federal, state, or local law
- Engage in housing, employment, credit, or insurance communications that violate fair-housing, fair-lending, or anti-discrimination laws
- Use predictive models in ways that produce unlawful disparate impact
Where our customers operate in regulated verticals (healthcare, insurance, education, real estate, financial services), they are expected to apply the additional fairness standards of their industry.
8. Human Oversight of AI Systems
- A human at the customer organization must approve every campaign before launch — automated send loops without human review are prohibited
- Customers must maintain a clear chain of accountability for content generated or recommended by AI
- Our internal teams review flagged content, abuse reports, and model outputs that affect a meaningful number of recipients
- We provide controls that let customers turn off AI-generated suggestions and operate the platform manually
9. Political and Advocacy Communications
Political outreach is a core use case for Clariva AI, and we take it seriously. Customers using the platform for political, electoral, ballot-measure, issue-advocacy, or fundraising communications must:
- Identify the paying committee, candidate, party, or organization in every message as required by federal and state election law
- Comply with FEC, FCC, and state-level rules on political messaging, robocalls, and disclaimers
- Not use the platform to suppress turnout, mislead voters about polling logistics, or impersonate other campaigns or officials
- Honor opt-outs even where political messaging is exempt from certain consumer-protection rules
Clariva AI does not endorse candidates, parties, or causes. We provide neutral infrastructure and apply this policy evenly.
10. Protecting Vulnerable Populations
Some recipients deserve extra care. We expect customers to exercise heightened diligence when communications could reach:
- Minors, who must not be targeted for marketing or political outreach in violation of COPPA and applicable state laws
- Patients receiving healthcare communications, which must comply with HIPAA where applicable
- Older adults and other groups at elevated risk of scams or undue influence
- Survivors of domestic violence or harassment, whose contact information must never be exposed through outreach activity
11. Anti-Spam and Anti-Harassment
- We enforce sending limits, frequency caps, and quiet-hours defaults aligned with industry best practice
- Customers may not repeatedly contact recipients who have not engaged or who have opted out
- Aggressive, threatening, sexually explicit, or harassing content is prohibited
- We cooperate with carriers and regulators on spam-mitigation programs (including 10DLC, STIR/SHAKEN, and CTIA messaging principles)
12. Prohibited Content and Conduct
In addition to anything prohibited in our Terms of Service, Clariva AI may not be used to:
- Promote or facilitate violence, terrorism, or self-harm
- Distribute child sexual abuse material or content that sexualizes minors
- Run phishing, smishing, or other fraudulent schemes
- Advertise illegal goods or services, including unregulated firearms, controlled substances, or counterfeit products
- Coordinate doxxing, stalking, or targeted harassment of any individual
- Circumvent suppression, opt-out, or compliance controls built into the platform
13. Third-Party Integrity
We rely on third-party providers — including telephony carriers, voice and SMS gateways, and voice-synthesis vendors — to deliver our services. We:
- Select partners that meet our security, privacy, and ethical standards
- Pass through carrier and vendor compliance requirements to our customers
- Reassess vendor relationships when they fall short of those standards
14. Employee and Contractor Conduct
Everyone who works on Clariva AI is expected to uphold this policy. That means:
- Acting with honesty and integrity in customer communications and product decisions
- Avoiding conflicts of interest and disclosing any that arise
- Protecting customer and recipient data, and accessing it only when needed to perform a job function
- Reporting suspected violations of this policy, the law, or our Terms of Service without fear of retaliation
15. Accountability and Reporting
- We maintain internal review processes for abuse reports, regulatory inquiries, and ethics concerns
- We track repeat or systemic violations and act on them
- Recipients, customers, and the public may report concerns through the contact information below
- We do not retaliate against good-faith reporters
16. Continuous Improvement
Communications technology and the rules around it change quickly. We commit to:
- Reviewing this Ethics Policy at least annually
- Updating our controls, defaults, and documentation as laws, carrier rules, and best practices evolve
- Soliciting feedback from customers, recipients, regulators, and our own teams
17. Enforcement
Violations of this Ethics Policy may result in any of the following, depending on severity and recurrence:
- A formal warning and required remediation
- Throttling, feature restrictions, or removal of platform privileges
- Suspension or termination of the customer account
- Cooperation with carriers, regulators, and law enforcement where appropriate
Customers are responsible for their own conduct and for the conduct of any user, vendor, or affiliate they authorize on the platform.
18. Contact Information
To report a concern, ask a question about this policy, or request additional documentation, contact us at:
Clariva AI
Email: support@clarivaai.com
See also our Privacy Policy and Terms of Service.